Composable Commerce Orchestrated Across Every Brand.
CommerceCloud is the enterprise-grade framework powering Ultree LLC’s digital commerce universe. It harmonises storefronts, microservices, and AI to scale B2C and B2B journeys under CoreCloud’s governance.
Brands
PetMyDear • Naturalain • LaClassy
AI Stack
Intent + Recommendations + Promotions
Control
CoreCloud Governance & Telemetry
SSOT: CommerceCloud – The Cloudain Digital Commerce Framework
CommerceCloud powers every digital commerce experience inside the Cloudain ecosystem. It unifies shared data, AI-driven personalisation, and unified operations so brands can launch, evolve, and scale with confidence.
Built directly under CoreCloud’s control plane, CommerceCloud delivers a single source of truth for storefronts, services, and intelligence. Brands gain speed-to-market with guardrails for identity, observability, security, and compliance already wired in.
Reusable Commerce Microservices
Storefront, product, checkout, order, payment, and personalization services packaged for rapid deployment.
Multi-Brand Backbone
Operate PetMyDear, Naturalain, LaClassy, HomeGoSmart, and more on independent storefronts with shared foundations.
Operational Intelligence
AI-enhanced optimization, deployment automation, and telemetry keep every market performing at its best.
Governed Performance
Inherited CoreCloud standards for security, compliance, and reliability across every commerce touchpoint.
Architecture & Platform Design
A modular, multi-tenant architecture links storefront experiences with API-first services, data, intelligence, and CoreCloud governance to deliver resilient commerce at scale.
Commerce Control Plane
Presentation Layer (Experience & Storefronts)
Next.js experience layer with Cloudain Design System, brand-specific themes, localization, and edge delivery.
API Gateway & Service Orchestration
AWS API Gateway with CoreCloud IAM validation, multi-brand routing, throttling, caching, and unified observability.
Core Microservices Layer
Catalog, Inventory, OMS, Payment, User, Cart & Checkout, and Notification services running on AWS EKS or Azure AKS.
Data & Intelligence Layer
CoreCloud lakehouse with PostgreSQL, DynamoDB, S3, Athena, Redshift, Synapse, and Neo4j/Vector DB for analytics.
AI & Recommendation Engine
Intent recognition, hybrid recommendations, promotion intelligence, and journey mapping orchestrated via SageMaker.
Key Capabilities
CommerceCloud equips digital, operations, and merchandising teams with the composable tools they need to craft seamless commerce experiences.
Catalog & PIM Automation
Centralise product data, digital assets, variant logic, and localization rules across every brand.
Inventory & Fulfilment Sync
Balance inventory, reservations, and fulfilment SLAs with real-time signals from warehouses and partners.
Checkout & Payments
Composable checkout flows with PCI-ready payment adapters, fraud checks, and CoreCloud secrets management.
Order Management & OMS
Track orders end-to-end with automation for returns, exchanges, and multi-node fulfilment routing.
Personalisation & Promotions
AI-curated recommendations, bundles, and promotions tuned to customer intent and brand voice.
Unified Customer Profiles
Consolidated identity, preferences, and activity with shared access through CoreCloud’s control plane.
Data & Intelligence Fabric
A shared data plane gives every storefront the insights needed to personalise journeys, optimise conversion, and stay ahead of demand.
- Unified data lakehouse centralises transactions, behaviour, and inventory telemetry for every storefront.
- Athena, Redshift, and Synapse power near real-time analytics, cohort insights, and spend attribution.
- Vector and graph data blend for cross-sell, upsell, and journey recommendations across brands.
- Observability streams feed CoreCloud dashboards for latency, conversion, and operational health.
AI Recommendation Suite
- Intent Recognition Engine interprets customer signals to adapt journeys in-session.
- Hybrid recommendation models blend behaviour, catalogue signals, and business rules.
- Promotion Intelligence monitors performance and rebalances offers automatically.
- AgenticCloud oversight provides explainability, guardrails, and auditing for every AI action.
Security, Compliance & Governance
CommerceCloud enforces enterprise-grade safeguards so payment innovation and storefront experimentation never compromise trust.
- PCI DSS controls for every payment microservice with tokenisation and encryption in transit and at rest.
- GDPR and CCPA compliance with consent tagging, data residency enforcement, and audit reports.
- Behavioural anomaly detection through Cloudain Security Engine for fraud and abuse prevention.
- Least-privilege access, secrets rotation, and policy-as-code managed centrally by CoreCloud.
DevOps & Observability
- Continuous delivery powered by Jenkins and GitHub Actions with automated quality gates.
- Blue/Green and Canary deployment strategies reduce risk during peak trading windows.
- SLA dashboards, synthetic monitoring, and automated rollbacks tuned for commerce workloads.
- Cost telemetry and anomaly detection ensure elastic scale stays aligned to demand.
Multi-Brand Enablement
Shared identity, PIM/OMS, theming, and configuration layers empower every brand to innovate while staying connected to a unified backbone.
Launch independent or interconnected storefronts for each brand with shared product foundations.
Deliver localised experiences with centralised governance and consistent service levels.
Activate AI-driven merchandising, bundling, and promotions tuned to audience intent.
Coordinate fulfilment, inventory, and customer service across distributed partners.
Support B2C and B2B journeys from a single composable commerce plane.
CoreCloud Integration
CommerceCloud inherits the CoreCloud foundation for identity, observability, automation, and edge protection, ensuring every brand operates with the same trusted guardrails.
- CoreCloud IAM for identity, RBAC, and secure multi-tenant isolation.
- Unified observability, telemetry, and incident routing via CoreCloud OpsCenter.
- CI/CD pipelines, secrets management, and policy enforcement inherited from CoreCloud.
- Edge security with CloudFront WAF and Cloudflare Zero Trust shielding global storefronts.
- FinOps visibility through CoreFinOps linking spend, brands, and experiences.
Unified Operations View
Future Roadmap
CommerceCloud keeps evolving to anticipate customer expectations, expand revenue models, and automate decisioning with CoreCloud AI.
- Generative AI product assistants for conversational commerce and guided buying.
- Real-time A/B testing engine for storefront, pricing, and promotion experiments.
- B2B marketplace expansion supporting partner onboarding and contract commerce.
- Multi-region orchestration with automated localisation and compliance controls.
- Advanced CoreCloud-AI synchronisation for predictive optimisation and forecasting.
Unite every storefront under one intelligent commerce backbone.
Partner with Cloudain to orchestrate personal, secure, and resilient commerce experiences across every brand you launch.